Bridgestone chosen as sole tire partner for Maserati MCPURA

　　Brussels, Belgium – Bridgestone is the sole tire partner for Maserati’s new MCPURA. Successor to the acclaimed MC20, the Trident Brand’s first super sportscar, the Maserati MCPURA arrives on the market with a 3.0litre 630 CV twin-turbo V6 engine that delivers 0-100 km/h in under 2.9 seconds.

　　Fine-tuned to unleash the MCPURA’s incredible performance are tailor-made Bridgestone Potenza Sport tires. Combining Bridgestone’s decades of motorsport expertise with advanced tread and compound technology, these bespoke tires are engineered to enhance vehicle handling, control and driving dynamics to maximize the super sportscar’s overall performance.

　　“Custom-engineered fitments like these are a brilliant example of our innovation and R&D capabilities, said Adrien Thormann, Director of OE Sales Europe at Bridgestone EMEA. “We’re happy to bring our extensive experience to Maserati drivers as well as to all our customers as the knowledge gained in developing this kind of bespoke ultra-high-performance tire directly feeds into our award-winning replacement portfolio.”

　　The bespoke Bridgestone Potenza Sport fitment features an advanced asymmetric tread pattern, engineered to deliver precise steering feedback and high cornering stability. The tread layout is specifically tuned to manage load transfer under demanding driving conditions, ensuring consistent performance across a wide operating window. A custom-developed Bridgestone compound and tailor-made carcass construction optimize contact patch distribution and thermal stability. This enables the Maserati MCPURA to achieve faster, more consistent lap times with uncompromised driver confidence and control.

　　Development leveraged Bridgestone’s advanced Virtual Tire Development and predictive simulation tools, supporting early design optimization and faster alignment on the final specification. Final validation through joint on-track testing confirmed exceptional dynamic performance, particularly under high lateral loads, while maintaining stability at elevated speeds – a key attribute for a vehicle of this caliber.

　　The result is an ultra-high-performance tyre that unlocks an uncompromising balance of precision, speed and stability.